It appears that most publishers these days, whether print or electronic, expect the author to activively participate in the book's marketing. And to test whether or not an author is serious, that publisher will ask for a Marketing Plan to be submitted along with the manuscript, author bio, and synopsis.
How then, does the beginning author come up with a Marketing Plan? Often the publisher will present an outline or list of items for the author to consider. One such list made me think.
How do I ... whose only experience with booksellers is to enter a Barnes & Noble, find the book I want, and pay for it at the checkout counter ... arrange for a book signing?
Well, rather than inventing, I just did a bit of Googling, and have found some great links with instructions on how an author can arrange his own book signings.
http://www.writersweekly.com/this_weeks_article/000585_03062002.html
http://www.ehow.com/how_2242859_arrange-book-signing.html
http://www.authorhive.com/bookmarketingadvice/booksigning.aspx
http://www.writing_world.com/promotion/james.shtml
And don't forget, an author can always pay an expert in the process to arrange the book signing for him. To find one, Google how to arrange a book signing.
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